Inspiration

LeadGen: The platform that makes creating video ads and generating profits easy even for beginners

LeadGen is a marketing automation solution provider that makes generating leads effortless.

They currently operate an affiliate marketing platform, known as 'Imaginary Market' where individuals (curators) introduce and sell products, earning a share of the profits.

What makes LeadGen special is their thorough 4-week training for curators and the automation of the whole marketing funnel up to the point of purchase.

As an administrator of VideoStew, I can tell you that participation from LeadGen curators is incredibly active. Interestingly, many appear to be from the 50-60 demographic who might not be so familiar with online environments.

Let’s hear from Mr. Park Sung-wook, the director of the LeadGen Imagination Traffic Research Institute, about how LeadGen views VideoStew and why curators are avidly using it.

You can test different types of ad materials quickly.

We used to use a different solution to create our ad materials, but decided to switch to VideoStew after its launch.

Firstly, its variety of AI voices and its all-in-one video production features are a significant advantage. And if we make various ad templates, it's easier for curators to use them, increasing operational efficiency.

Finding high-performance materials through continuous testing is crucial to ad materials. Here is where VideoStew excels. Its effortless creation process allows us to make a diverse range of materials and quickly run tests to pinpoint the most effective ones.

We provide systematic training for the silver generation to monetize quickly.

Many middle-aged and elderly individuals at LeadGen are dreaming of generating income online. For these people, digital marketing is not an easy challenge. We offer a 4-week intensive training course that equips anyone to create ad materials and run their own ads on Google Ads or Meta, gathering leads.

Once leads are gathered, our Funnel Designers shape the marketing process to increase customer engagement, and seamlessly connect to revenue opportunities. With a commission rate of 40%, many of our starters end up becoming full-time marketers.

Not just for advertising content, but also for operating YouTube channels.

Our curators are now not only creating ad materials, but also opening up YouTube channels and venturing into content marketing. The interesting point here is that they can generate income through organic marketing and not just advertising.

Check out the channels our curators operate; 5060 Health Info, Knowing makes it Medicine, Mind-blowing Health. In just a month subscriber count jumped from 500 to 16000, booming like a rocket.

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VideoStew, unlike other video creation tools, substantially reduces the burden of producing content. As long as you have content, you can easily create video contents.

The voice over feature, in addition to AI voices, is also a powerful advantage. Of course, high-quality microphones and sufficient practice are required for voice recording. However, it is important because it gives more credibility at the customer's touchpoints.

We are planning to diversify our marketing funnel, like VSL.

Currently, we are using video materials to secure leads. However, we are also preparing templates for VSL (Video Sales Letters) form ads that can directly lead to sales. If prepared correctly with the voice over feature, it could become a new opportunity for the curators.

We are also preparing to integrate with services beyond text messages, like KakaoTalk and other channels. If so, video and image materials will be required in more funnels, and VideoStew's productivity will be even more helpful.

If more beautiful templates are provided aligned with these varied use cases, it would be a great help. And we would like to see a richer sound effects library.

One reason we chose VideoStew over other solutions was the superior technical capabilities and passion shown from the outset. We look forward to continued fantastic service in the future!