Behind

VideoStew: Turn Your Message into a Video, Just as You Imagined

Hello, this is Jun from VideoStew. Today, I'd like to talk about how we created VideoStew and why we made it this way. In a sense, you could call it our branding or direction.

Our Journey: From Card News to Videos

Our company started with a card news creation tool and has developed various SaaS solutions for marketers. Naturally, we became interested in web-based video editing tools.

Our philosophy is simple. A tool is just a tool. Efficiency is important, but ultimately the most important thing is 'the message you want to convey.' The solution should help you create the message you want to deliver, without overshadowing it. With this philosophy in mind, we began creating VideoStew.

Video Editing in the AI Era: Grand Promises and Disappointing Realities

With the AI boom, many video editing tools started advertising that "AI does it all." Looking at the landing pages of these solutions, it seems like everything will be done automatically. But when you actually use them, you often end up disappointed.

< Expectations that everything will work as you imagined soon turn into disappointment… >

Seeing this reality, we became more confident that our direction was correct.

The Core of Content Marketing: Efficient Storytelling

Now, let's ask the fundamental question. What is really important in content marketing? Through years of experience and conversations with customers, we have discovered three key elements.

Storytelling:

Simply listing information isn't enough. Why is storytelling important?

Efficiency:

To keep up with a rapidly changing market, content creation needs to be quick. Why is efficiency important?

Brand Identity

Every piece of content you publish should showcase your brand's unique colors. Why is branding important?

Balancing these three elements is key to successful content marketing. But in reality, meeting all of them is not easy. Creating a good story takes time, creating content quickly can lower quality, and maintaining brand identity while producing diverse content is also challenging.

This is where VideoStew comes in. We aimed to create a tool that satisfies all three elements. Through AI efficiency, a user-friendly interface, and flexible customization options, VideoStew helps you efficiently convey your story and strengthen your brand.

Our goal is to make it easier, faster, and more effective for you to share your story with the world. That's the reason VideoStew exists.

What's Special About VideoStew

So, what makes VideoStew different?

Customer Reactions

Customers who have used VideoStew for over a year have great things to say. Media outlets, marketing agencies, and brand marketers are among our top users. Their feedback tells us that our goal of creating synergy between AI and humans is being well received.

Brand Marketers

Marketers in general companies who handle content marketing are our primary customers. There are many excellent case studies, and if you check out the recent interview we conducted with WIPS, you'll think, "Ah! This is VideoStew."

Media Companies

Media companies are an integral part of VideoStew's clientele. Why? Because there are countless text articles that have never been transformed into videos until now.

Recently, VideoStew was officially adopted as a module by the Korea Press Foundation, leading to an increase in media company clients using our service. (Check out our blog post about media company clients)

Marketing Agencies

Marketing agencies that handle content marketing have found a perfect match with VideoStew. We offer both productivity and creative freedom, capturing two birds with one stone.

In a recent interview, we highlighted the case of Beyond Contact, which handles marketing for the text-heavy publishing industry.

Future Plans

Although we're a small team handling development and operations, we have a mountain of things we want to accomplish. Our goal is to steadily make VideoStew even more amazing, one step at a time.

Some people might see us as a program similar to Vrew at first glance, but we hope this post conveys the values we strive for.

In terms of immediate priorities, we plan to add the following features by the second half of this year:

VideoStew is merely a tool that turns your thoughts into videos. But aren't you excited to see what results will come when you add your ideas to the convenience of VideoStew?