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Short-Form Video Channel Strategy for E-Commerce Businesses (YouTube Shopping, Naver Short Clips, Coupang Shorts)

A New Challenge in Commerce Digital Marketing: Short-Form

Recently, many companies have been struggling with attracting new customers. This is particularly a big issue for businesses running online shopping malls.

The traditional performance marketing methods are losing their effectiveness, and advertising costs continue to rise.

In this situation, video channels are being used as a new way forward. Especially, short-form content is at the heart of current digital marketing trends. With short and impactful videos, it excels at capturing consumer attention and boosting brand awareness.

< Naver Shopping Live Short Clips >

According to Naver's press release, Shopping Live surpassed 1.4 trillion won in transaction volume within just three years of its launch, and short clips have been showing a steep growth, increasing by 68% each quarter.

YouTube has also partnered with shopping malls like Cafe24, introducing a YouTube Shopping feature that allows products from these malls to be tagged directly in videos.

Although there is an eligibility requirement that our channel must be registered with the YouTube Partner Program, there's no reason not to try since you can directly connect product sales on YouTube Shorts.

The Era of 'Shopping': From Branding to Direct Sales

Have you heard of the new buzzword 'shopform'?

It's a blend of 'short form' and 'shopping', referring to a fresh marketing trend where short videos lead directly to sales.

Now, short-form content is not just a branding tool; it can actually boost sales.

We need to think about what messages we should include in these short videos.

Since it can directly drive sales, should we just create ad videos highlighting our product's strengths? Absolutely not!

The greatest advantage of short-form content is its optimization for exposure. Even those who haven't subscribed to our channel can see the videos you create.

This means you should start by understanding that most viewers aren't yet aware of our brand.

Effective Short-Form Channel Management Strategies

So, how should you manage a short-form channel?

The most important thing is to understand the nature of the channel. Platforms like YouTube, Instagram Reels, and TikTok are primarily visited by users seeking entertainment or information.

Therefore, blatant product advertisements should be avoided. Instead, create content that highlights the characteristics of our brand and products while offering value to users.

As a business running a shopping site, creating just fun or interesting videos might be challenging, and it might not easily resonate with viewers. However, using the following video formats can help you effectively manage your channel:

Informative Content

Create a channel that provides information on topics your target customers would be interested in. For example, if you run a fashion store, you could offer insights on the latest fashion trends or styling tips. This way, you can naturally showcase our products while building brand trust.

< Case Study of Running a YouTube Channel for Fashion Platform 'Zigzag' >

Do these videos look daunting to produce just by looking at the thumbnails, because they seem to require actual shooting?

Then, let's take a look at the case of a personal channel run by an elementary school student recommending Abley products.

Impressive views and reactions, right? This means that as long as there is relatable content, you don't have to worry about the effort of shooting or editing to achieve great results.

Product Utilization Tips Videos

If your brand already has a fan base, running a channel with tips on how to effectively use your products is a great approach.

For instance, if you're running an online store selling kitchenware, you can introduce cooking tips or new recipes to naturally showcase your products.

Given the nature of short-form content, it can be exposed to customers beyond your fan base, so it's important to emphasize interesting or fun elements to create viral points.

Effective Video Editing Techniques: Utilizing Videostew

So far, we've discussed how to operate a channel and what format of videos to create.

So, why is Videostew a good choice for editing short-form content?

A Video Editing Experience That Creates As You Think

Videostew offers an intuitive interface, much like PowerPoint.

Unlike timeline-based video editors like Premiere, you can create videos as if making slides, making it easy to learn and quickly adapt.

Prepare the content you want to tell in separate paragraphs and fill in only the necessary scenes for each part.

< PowerPoint-esque Videostew UI >

For a simple editing method for commerce companies, you can refer to the post [Video Content Strategy to Conquer Naver Short Clips and Coupang Shorts at Once] for more details.

Boosting Productivity with AI Technology

Videostew offers AI text refining and automatic editing features that allow you to quickly create a draft.

Based on this, you can freely edit as you wish and visualize the concept in your head exactly as you envision.

Think of it as a teamwork between AI efficiency and human creativity to complete a video edit.

Practical One-Source Multi-Use

Once you create a project on Videostew, it can be easily adapted to various video platforms with optimized sizes and lengths.

For example, if you've created a 2-minute short clip, which is the maximum length for Naver Shopping Live, you can simply adjust the length by removing unnecessary slides. (Re-editing an already completed project on a timeline-based editor can be quite challenging...)

Thanks to its responsive design, you can easily resize and transform your videos into long-form horizontal formats with just a click.

Create YouTube-Style Content

With Videostew, you can effortlessly create videos that give off that familiar YouTube vibe.

It's particularly useful for crafting informative content that resonates with your audience, not just simple advertisements.

< A variety of video templates ready for immediate use on platforms like YouTube >

Templates that are easy to use for YouTube Shorts are already available, so you can get started right away. Check them out!

Efficient Resource Management

Managing resources can become overwhelming when you're consistently running a YouTube channel.

Videostew allows you to manage resources by workspace, organizing images and videos of various products systematically for easy reuse whenever needed.

Typically, e-commerce companies divide their workspaces by product categories, managing product images and videos separately.

The Importance of Short-Form Platforms

Short-form content has transcended being just a trend and has become an essential element of digital marketing.

Considering its utility and effectiveness, it's time to ponder "Why haven't you started yet?" rather than "Why should you do it?"

First, let's highlight the incredible versatility of short-form content.

Once created, a single piece of content can be used across various platforms like product detail pages, YouTube, Instagram Reels, TikTok, Naver Short Clips, and Coupang Shorts. This means the efficiency in terms of time and cost is through the roof.

Secondly, the structure of short-form platforms is optimized for content exposure.

This has an outstanding effect on attracting new customers, providing an opportunity to effectively imprint your brand on new audiences.

It's a powerful means to reach potential customers who were difficult to access through traditional marketing methods.

Thirdly, with features like YouTube Shopping emerging, short-form content can now directly lead to sales. It's a chance to achieve both branding and sales simultaneously, and it's time to take action!

In conclusion, creating short-form content is no longer optional—it's essential.

If you're not leveraging this powerful marketing tool, which allows for high versatility, effective customer acquisition, and direct sales linkage, you're missing out big time, wouldn't you agree?

Here's the final sales pitch! Create your first video with Videostew right now!