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Engaging Students with VideoStew: Real-Life Examples and Practical Guide
Digital Transformation of Education Using AIIn today's educational landscape, digital transformation is no longer optional but a necessity.Especially with the i...
Junwoo
2024-09-04
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Short-Form Content Strategy for Media Companies: 3 Key Tips for Running a Successful YouTube Channel
Recently, traditional newspapers and online news outlets have been paying attention to short-form content. This is a strategic move to adapt to the changing tre...
Junwoo
2024-08-28
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[Product Update] Improved Performance for Reading Numbers and Units in TTS
The functionality has been improved so that all AI voices in Korean can properly pronounce numbers and units.If some sentences are not read correctly, you can c...
Junwoo
2024-08-27
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UX Details to Make All TTS Engines Properly Read Korean
VideoStew offers a variety of AI voices. From Google Wavenet, Amazon Polly, KT AI Voice, Naver Clova, Azure, to ElevenLabs...As a result, a natural issue arises...
Junwoo
2024-08-27
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Short-Form Video Channel Management Strategies for E-commerce Businesses (YouTube Shopping, Naver Short Clips, Coupang Shorts)
The New Challenge in Digital Commerce Marketing: Short-Form VideosRecently, many companies are struggling to attract new customers. This is a significant issue,...
Junwoo
2024-08-22
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[Product Update] New Feature: View Detailed Music Copyright Information
All the music provided by VideoStew can be distributed across multiple channels without any copyright worries.For YouTube, if you register your YouTube channel ...
Junwoo
2024-08-06
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Video Content Strategy to Conquer Naver Short Clips and Coupang Shorts at Once
These days, many people are taking an interest in and challenging themselves with short clips on Naver Shopping Live and Coupang Shorts.In this post, we will di...
Junwoo
2024-08-06
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Practical GPT Utilization for Startup Marketers (We said GPT, but we only used Claude π
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Hello, this is Jun from VideoStew.Lately, I've been writing a lot of behind-the-scenes posts. In this post, I will summarize how I, as a non-developer at a star...
Junwoo
2024-07-22
While surfing the web, you are bound to encounter a plethora of digital advertisements. It may seem inconsequential if you're a consumer (if not a bit bothersome), but if you're the one behind the curtain creating these ads, it's a whole different ball game. How do you ensure your video ads stand out amidst the sea of content viewers are bombarded with daily? Sure, sophisticated targeting helps to ensure your ads are served to potentially interested parties, but today, we're diving deeper. We're going to explore how to rise above just targeting and improve ad performance through the art of storytelling within the ad creative itself.
The Narrative Arc of Digital Advertising
Imagine the narrative arc of a conventional movie - it starts off slow, reaches a thrilling climax, and then gradually descends. Does this structure fit into the world of digital advertising? Not quite. When a YouTube ad pops up, where does your focus instantly shift? Yup. Do you find your eyes drawn towards the 'skip ad' button? These crucial 5 seconds are the golden opportunity we, as content creators, must seize. To grab your potential audience's attention within this short window, an effective narrative arc for a digital ad actually places the climax, or the most compelling content, right at the start - a dramatic shift from traditional narrative structures.
Harmonize with Your Customer's Needs
We've all seen those ads that rush to scream about the product theyβre offering. What's the problem with that? The viewer is typically not prepared to process the advertisement. The first step in creating an effective video ad narrative is to demonstrate that you comprehend your prospective customer's needs or problems. Start by asking, βAre you struggling with something?". Show empathy first, then introduce your product. This way, you increase the likelihood of retaining viewers' attention and successfully delivering your ad's message to the end.
The Power of CTAs
The last element to incorporate into a video ad is a potent Call-to-Action (CTA). Itβs not necessarily about physical buttons provided by various ad platforms, rather, in your video ad script, clearly state the next step for your customers. CTAs such as βBook nowβ or βJoin us for freeβ can significantly boost your click-through rate by more than 2x.
In Conclusion