Behind

Videostew: Turn Your Message into Video, Just as You Envisioned

Hello, this is Jun from Videostew. Today, I'd like to share the story of how we created Videostew and why we chose to build it the way we did. You might call it our branding or direction?

Our Journey: From Card News to Video

Our company started as a tool for creating card news, developing various SaaS solutions for marketers. Naturally, this led us to take an interest in web-based video editing tools.

Our philosophy is simple. A tool is just a tool. Efficiency is important, but ultimately, the most crucial thing is 'the message you want to convey.' The solution should help you create that message, not overshadow it. With this philosophy, we started building Videostew.

Video Editing in the Age of AI: Glitzy Promises and Disappointing Realities

With the AI boom, many video editing tools began advertising that "AI does it all." Looking at the landing pages of these solutions, it really seems like everything will be taken care of. However, when you actually use them, it's often disappointing.

< The expectation that everything will go as planned soon turns into disappointment… >

1. Lack of Flexibility: Have you ever looked at an AI-generated result and thought, "I wish I could change this part…"? Most AI tools find it hard to accommodate such requests.
2. The Dilemma of Quality and Productivity: AI creates quickly, but the results are often mundane and uninspired. There's a new term for such content these days—'slop'—where low-quality content is mass-produced like spam mail.

Seeing this reality, we became confident that we're on the right path.

The Core of Content Marketing: Efficient Storytelling

Alright, let's ask the essential question. What's truly important in content marketing? Through years of experience and conversations with clients, we've discovered three key elements.

Storytelling:

Simply listing information isn't enough. Why is storytelling important?

Efficiency:

To keep up with the fast-changing market, content production must be swift. Why is efficiency important?

Brand Identity

Every piece of content you publish should showcase the unique colors of your brand. Why is branding important?

Balancing these three elements is the key to successful content marketing. But in reality, meeting all these is not easy. Crafting a good story takes time, and rushing can compromise quality. It's also challenging to maintain brand identity while creating diverse content.

This is where Videostew was born. We aimed to create a tool that meets all three of these elements. With the efficiency of AI, a user-friendly interface, and the freedom to customize, Videostew helps you efficiently convey your story and strengthen your brand.

Our goal is to help you share your story with the world more easily, more quickly, and more effectively. That's the reason Videostew exists.

What's Special About Videostew

So, what makes Videostew different?

1. Perfect Teamwork of AI and Humans: AI drafts, and you can freely edit. If you've ever thought, "I'd like to change this..." Videostew lets you do just that. We thoroughly utilize AI as a tool.
2. Consistent Branding: You can set up a unique template for your company with your brand colors, fonts, and logos. As you continue working on content, these templates naturally evolve, automatically saving settings for more refined templates. You can also share these with team members to maintain a consistent brand image.
3. Turn Blogs into Videos with a Few Clicks: There's an AI feature that transforms existing blog posts into YouTube-ready scripts. The concept of TTV (Text-to-Video) is common, but our focus is on creating a convincing draft with AI, allowing users to easily transform it to the desired quality. The magic moment when users' ideas flourish is when the video is created using the TTV feature.
4. As Easy as PowerPoint: The most flexible way to edit videos is to learn Premiere. However, it requires good computer performance and understanding the timeline concept, which can have a steep learning curve for practical use. Videostew allows free editing within a familiar slide-style UI, enabling the creation of professional-level videos without complex editing skills. If you've ever used PowerPoint, you'll find Videostew easy to use.
5. Rich Asset Library: One of the most time-consuming tasks in video production is searching for stock libraries. It's about securing assets like images, videos, and music that match the content. Videostew integrates millions of images, videos, music, and sound effects that you can use without worrying about copyright. And it doesn't stop there—AI helps find suitable images for your content.

Customer Reactions

Customers who have been using Videostew for over a year are absolutely thrilled. It's especially popular among media companies, marketing agencies, and brand marketers. When we listen to their feedback, it's clear that our goal of creating a 'synergy between AI and humans' is resonating well.

Brand Marketers

Marketers in charge of content marketing at regular companies are the core (?) customers of Videostew. There are numerous great customer use cases, and if you check out the recent interview with WIPS, you'll probably think, "Ah! So this is Videostew."

Media Company Clients

Media companies are an indispensable customer base for Videostew. This is because there are countless text articles that couldn't be transformed into videos until now.

Recently, Videostew was officially adopted as a module by the Korea Press Foundation, and more media company clients are using it. (Check out the blog post on media company clients)

Marketing Agency

For agencies handling content marketing, Videostew is a perfect match. It offers both productivity and freedom, catching two birds with one stone!

Recently, we conducted an interview, and I'd like to introduce the case of Beyond Contact, which handles marketing for the publication industry, known for its abundance of text.

Future Plans

As a small team developing and operating, our to-do list is mountainous, but we're steadily making Videostew even better, one step at a time.

Some may liken us to programs like vrew at first glance, but through this article, we hope to convey the values we strive for.

Here's what's on our immediate priority list for the second half of this year:

1. Tastier Storytelling: We're researching story structures that can increase views on YouTube. Based on this, we'll help you craft more engaging scripts.
2. Automatic Subtitle Generation: While AI voices are great, content with real voices has authenticity. We're preparing a feature that automatically adds subtitles to videos made with your voice.
3. Your Own AI Voice: We'll let you create a unique AI voice for your company. An AI voice trained with your staff's voices—doesn't that sound intriguing?
4. AI Image Generation: AI will automatically generate images that perfectly match your videos. You can easily create images suited to your content without complicated settings.

Videostew is just a tool that turns your ideas into videos. But aren't you excited to see what results can be achieved when you add your creativity to the convenience of Videostew?