Inspiration

The Real Solution for Automated Press Release Videos: Videostew Automation API

Over the past year, Videostew has been partnering with the Korea Press Foundation (KPF) as part of the News Content Infrastructure Project, delivering a variety of automation solutions.

By validating our API with over ten media outlets, we've been able to hear directly from field reporters, editorial teams, IT departments, and video teams about their real-world challenges and needs.

While the demand for automated video production of press releases was sky-high among news organizations, implementing it proved to be a real headache. Today, we're here to offer the most practical solution to this pressing problem.

The Top 3 Challenges for News Organizations

Speed

When hundreds of press releases flood in every day, editing them into videos by hand is a non-starter. From drafting the script to the final video, the entire process needs to take less than 10 minutes—tops.

Brand Consistency

Outsourcing video production can get expensive fast, and every template seems to have its own personality. Lengthy communication for production and review often means missing that critical distribution window.

Plus, everyone wants to keep the same tone and style coming from their CMS, processed quickly and efficiently.

Reusing Existing Assets

From photos to B‑roll, most newsrooms already have a treasure trove of media assets in their internal management systems. Yet, when it comes time to make a video, these resources often go unused—while money is spent on external stock libraries.

Why not transform your own assets into compelling videos?

Introducing Videostew Automations API

Let journalists focus on the story—our pipeline takes care of the rest.

CMS-Friendly Design

We accept scripts in their existing formats—JSON, RSS, you name it. Plus, you have the freedom to summarize content or adapt it into a conversational tone for video, all with ease.

Media Management System Integration

With keyword tagging and vision recognition technology, the right resources are automatically matched from your library—think of it as your digital librarian who never sleeps.

Template‑as‑a‑Code

Video or design teams can summon pre-made templates as code objects, ensuring your brand colors, fonts, and logos are always applied automatically for that flawless brand consistency—no more rogue PowerPoint slides!

Callback Rendering

After an API call, the final video URL is sent back asynchronously, plugging straight into your newsroom’s video automation pipeline. Your workflow just got an instant caffeine boost ☕️.

Architecture Blueprint

The press release auto-video system is built for horizontal scaling, capable of rendering over 200 videos per hour. That’s a lot of news, with zero overtime.

1. Press Release Feed — Articles (headline, body, category) generated by the CMS are delivered in real-time as JSON.
2. Asset Matching — Extract keywords/entities, search via DAM API, and select images or clips automatically.
3. Rendering Request — POST <https://videostew.com/api/automations (Pre-set publisher brand template ID, slide array, voice options, and more.)
4. Callback & Storage — Upload MP4 to internal storage (S3, GCP, NFS, etc.), return metadata.
5. Distribution (Optional) — Auto-publish to YouTube API, Naver TV, or internal CDN (thumbnails and tags included).

Experience a Working Demo

We’ve hooked up the Videostew Automations API to Make.com for a lightning-fast demo: go from script to video in seconds. No complicated setup—just see the call flow and rendering speed in real time.

Tutorial & Demo Code: Read the blog post here

Onboarding Process & Role Division

Requirements Definition (About 1 week)

Integrated Development (2–3 weeks)

Validation & Launch (About 1 week)

Pricing Guide

For full pricing details, check out our developer pricing page.

Get Started

Start light, create with all your heart.

Experience high-quality press release video automation that actually works—bring your ideas to life, hassle-free!