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A Guide on Adding Music to Your Instagram Stories

Count yourselves lucky - we're not just discussing how to jazz up your posts with music. We're pulling back the curtain on Instagram Stories best practices, and even sharing an easy method to create a video that hits the right notes.

So, what's the story with Instagram Stories?

Launched in 2016, Instagram Stories rocketed into the social media world with full-screen vertical posts (9:16 aspect ratio) that vanish after 24 hours, unless saved. They introduced endless possibilities for creativity - stickers, emojis, GIFs...you name it.

In line with a report from the Facebook business page, Instagram Stories is more than just a platform; it's a bridge between friends and families. Several users love the transitory nature of its content and how this ignites the value of the posted material. Better yet, every one in three Instagrammers confessed that a brand or product grabbed their attention via an engaging Instagram Story. Talk about effective marketing!

The Perfect Fit for Instagram Stories

To get your Story looking its best, we recommend sizing it at 1080x1920 pixels - a 9:16 aspect ratio. This is the instant go-to ratio if you're shooting vertically with your handy-dandy smartphone. Your video length should be capped at 15 seconds, but good news - longer clips can be automatically divided into 15-second slices. For images, aim for a 7-second slide per shot. The key is keeping your Story entertaining enough to prevent your audience from hitting the 'skip' button.

Mastering Instagram Stories: Tips from the official site

Bombas

By strategically using the platform, Bombas achieved a 2.4X higher conversion rate. Want to delve deeper? Read more about the Bombas campaign on Instagram Stories’ official page.

Chameleon Cold Brew

They saw a 3.3X boost in brand awareness after running a video ad on Instagram Stories. Intrigued? Explore more details about this winning campaign here.

Doritos

In a playful twist, Doritos leveraged users' engagement by incorporating a game of "rock paper scissors" into their ad. Here’s how this approach stirred up some snacktastic awareness.

Stories that Sing - Creating Instagram Stories with Background Music

There's a myriad of online video makers to help you create banging Instagram Stories. But our top pick? VideoStew. It shines when creating text-based video content, complemented with product images, and not forgetting, a free background music library that’s Instagram-Story perfect. Just choose your desired story size, type in your message, and add an image. Simple as that.