Behind

VideoStew: Bring Your Message to Life, Just as You Imagined

Hello, this is Jun from VideoStew. Today, I want to share how we came to create VideoStew and why we built it this way. You could say it's about our branding or our direction.

Our Journey: From Card News to Videos

Our company started with a card news creation tool and has since developed various SaaS solutions for marketers. Naturally, we became interested in web-based video editing tools.

Our philosophy is simple. A tool is just a tool. Efficiency is important, but ultimately, the most important thing is 'the message you want to convey.' The solution should help you create your message, not overshadow it. With this philosophy, we started building VideoStew.

Video Editing in the Age of AI: Grand Promises and Disappointing Realities

With the AI boom, many video editing tools started advertising that "AI does everything." Looking at the landing pages of these solutions, it feels like everything will be taken care of. However, when you actually use them, you end up quite disappointed.

< The expectation that everything will go as planned soon turns into disappointment... >

Seeing this reality made us confident that our direction was correct.

The Core of Content Marketing: Efficient Storytelling

Alright, let's dive into the essential question. What truly matters in content marketing? Through years of experience and conversations with our clients, we've identified three key elements.

Storytelling:

Simply listing information isn't enough. Why is storytelling important?

Efficiency:

To keep up with a rapidly changing market, content creation must also be swift. Why is efficiency important?

Brand Identity:

Every piece of content you publish should showcase your brand's unique flavor. Why is branding important?

Balancing these three elements is the key to successful content marketing. But in reality, it's not easy to satisfy all of them. Crafting a good story takes time, rushing content lowers its quality, and maintaining brand identity while creating diverse content is challenging.

This is where VideoStew comes in. We aimed to create a tool that fulfills all three elements. With AI efficiency, a user-friendly interface, and flexible customization features, VideoStew helps you efficiently convey your story and strengthen your brand.

Our goal is to help you share your story with the world more easily, quickly, and effectively. That's the very reason VideoStew exists.

What Makes VideoStew Special

So, what makes VideoStew different?

Customer Reactions

Our customers' feedback after using VideoStew for over a year has been fantastic. Particularly, media outlets, marketing agencies, and brand marketers are our frequent users. Their feedback indicates that the 'synergy of AI and human' we strive for is well-communicated.

Brand Marketer

For marketers handling content marketing in regular companies, you are the prime customers of VideoStew. We have many great customer use cases, and if you check out the recent interview with WIPS' case, you'll think, “Ah! This is VideoStew.”

Media Companies

Media companies are an essential customer group for VideoStew. After all, they have countless text articles that haven't been turned into videos yet.

Especially recently, VideoStew was officially adopted as a module by the Korea Press Foundation, and more media companies are using our service. (Check out the blog post about our media company clients)

Marketing Agencies

Marketing agencies handling content marketing found a perfect match with VideoStew as well. We can provide both productivity and freedom, catching those two elusive rabbits at once.

In a recent interview, we want to introduce the case of Beyond Contact, a company that deals with marketing in the text-heavy publishing industry.

Future Plans

As a small team, we have a mountain of tasks we want to accomplish, but we're committed to steadily making VideoStu better, one step at a time.

Some people might say our platform looks similar to Vrew at first glance, but through this post, we hope to convey the unique values we're striving for.

Our immediate priority is to add the following features by the end of this year:

VideoStu is merely a tool to turn your ideas into videos. But aren't you excited to see what kind of results can be achieved when you combine your creativity with VideoStu's convenience?