Inspiration

Dable: When it Comes to Fast-Paced Work, Speed is of the Essence in Video Creation.

Dable is a tech firm offering personalized content recommendation solutions based on personalization technology. They are advancing in various fields, centered around AI recommendation technology.

Our interview spotlights Hwang Rahyun, manager of Dable's Y DSP team (Demand Side Platform) who's rapidly spearheading their business. As a content designer, Hwang is also a power user of VideoStew, creating nearly 100 ad videos just 4 months after its implementation.

What aspects of VideoStew managed to woo the Dable Y DSP team? Let's unravel the allure through this interview!

Creating Four Variations of a Video in a Short Time

We are in the process of developing a DSP platform. At present, we are producing and executing video ad contents, verifying various hypotheses.

As a content designer, I produce ad videos in various formats. Once the key visuals along with the promotional proposal are delivered, I prepare the needed resources, share an image concept, and transform them into videos using VideoStew as soon as their output direction is confirmed.

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I prepare two options for each promotion. Even if we are only creating one with a 9:16 ratio, due to the necessity of both 6-second (YouTube bumper ads) and 15-second formats (general instream ads), I need to work on total of four videos.

Here, VideoStew is being used very efficiently. Create a 15-second video first, duplicate the project, adjust the slides or time to create a 6-second video. In 1-2 hours, we can create four variations.

You don't need to learn, you will know as you do

One of the advantages of VideoStew is that you don't need to learn it. You can create stunning videos just with a few basic features! I tried After Effects to create video material, but it took a lot of time and it was challenging to quickly apply the complex functions to my work. However, VideoStew was immediately applicable to my work after just initially understanding its simple usage. (Of course, it takes a little time to understand the solution.)

Recently, I had to introduce VideoStew to other team members. We had no proper manual, so I directly invited them to the workspace and told them to try out duplicating an existing project. As they deconstruct each slide, they intuitively understand how to create such a video, making it easier to introduce VideoStew.

It was in this manner that I began to actively utilize VideoStew. When I first adopted VideoStew, the team explained the features that suited us, prepared sample content, and that was a huge aid for us.

Plan with the end in mind and your productivity goes UP!

Now that video creation through VideoStew has settled into my everyday tasks, I keep VideoStew in mind from the planning stage. This thought process greatly enhances productivity.

For example, there are numerous ways to execute an animation, like breaking up multiple slides, but considering future variations, we simplify by inserting GIFs. As a result, even in the planning stage, we can design content in the most optimized way to cover both the 15-second and 6-second videos at once.

Testing required for various visual effects

As I mentioned, we are conducting a variety of tests for validating hypotheses. Moreover, we intend to conduct tests on visual effects. The guessing game of effects conveyed by just slightly adjusting images flying in, right? There's also an appeal for the inclusion of various animation effects.

Currently, the animation effects are limited, which makes the feel of the videos similar, and that's a bit disappointing. If more various transitions were added, that would be wonderful!

Going forward, we plan to delve into more variables, including various proportions, and uncover the most effective video templates. Having established efficient processes with the introduction of VideoStew, we look forward to your continued cool updates!