Inspiration

How does MCB Global Consulting, a specialist in large enterprise SaaS solution consulting, view video marketing?

MCB Global Consulting (hereinafter referred to as MCB Global) is a company that provides specialized consulting services ranging from the introduction of customized SaaS solutions according to the situations of large corporations to their purchase and overall operation.

As much as they emphasize efficiency to their clients, MCB Global itself also uses a tremendous amount of SaaS solutions for operational efficiency. This year, they introduced VideoStew through the Cloud Voucher Support Project, and their active utilization of the platform left a strong impression, leading to this interview.

The video interview conducted on Zoom was enriched by the participation of everyone from the CEO to the planning and operation team leaders. Shall we listen to the stories of CEO Chun Soo-yeon and the team leaders who showed their true love (?) for SaaS solutions throughout the interview?

We discovered VideoStew the moment we needed a tool to efficiently start with videos

Like any other corporation, we also have a lot of tasks per employee, making time efficiency crucial. As we were engaged in our core business, B2B SaaS solution consulting for large corporations, we started developing our own B2C services. As a result, ensuring efficiency became even more important.

If I could give a sneak peek of our service launching in April next year, it will be a community app for pet owners. Our goal is to become a super-app for pets and their owners, supporting everything pet owners may need, from forming communities such as walk groups with other pet owners.

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We're currently running the ComePetHome channel on YouTube and Instagram. We found VideoStew while looking for an efficient video editing solution based on SaaS because using solutions like Premiere to edit and post videos did not guarantee time efficiency.

Of course, this is a characteristic of SaaS solutions, but one advantage of VideoStew is that file management is not done on individual computers, so the history of past work remains intact. This means that even if the person in charge changes, we can continue to carry out the work consistently.

We are also very satisfied that we can easily create a draft just by inserting a script and create a quality video simply using the AI voice. If we have the time, we'd like to use the voice recording function, but for now, we are more focused on production efficiency.

Branding strategy to secure a potential customer pool with short-form videos

There are two reasons why we chose video as a format for content marketing.

Firstly, our target user layer prefers video-based information content over text. According to actual research results, the reading rate of text posts is falling drastically. That's why we are using short-form videos that can provide valuable information in a short time as the main content.

The second reason is that we judged that video marketing is the most effective strategy in terms of branding since we are still in the pre-launch phase of the product. Of course, after launching the app, we could execute viral marketing or advertisements, but in our current situation, we decided that it is a priority to build a fan base that can naturally promote the app when it is launched by providing information that our target customers are interested in. So we are currently running channels with information content and event introductions that would be useful for pet owners.

What's interesting is that as we're running YouTube Shorts and Instagram Reels simultaneously, we feel that the customer reactions on both platforms are somewhat different.

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Simply put, YouTube is more like a beloved short-film theater, and Instagram is more like a bulletin board. We notice more detailed and caring customer reactions on YouTube. Meanwhile, on Instagram, we get the feeling that people quickly stop by to give our content a like and then continue on their way.

As we are just at the starting stage, we can't yet decide which platform is more appropriate for our intended branding, but both platforms have their different charms, so we're planning to continue running them simultaneously and learn from the experience.

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Before the launch, our first goal is to acquire 10,000 subscribers

Our first goal is to reach 10,000 subscribers before the launch. Although our channel is still small, since pet owners are very responsive, we believe this is possible. People running channels often say that gathering the first 100 followers is the hardest. We also felt it was quite challenging until we reached that mark. However, having persevered, we can now see a bit of growth, so we're getting slightly excited.

Of course, in the long run, even after the app launch, we also have the ambition of continuing to actively manage the channel and aim to receive a silver play button.

We are creating content daily by searching and organizing high-quality information for pet owners! We'd appreciate if the pet owners could cheer for our ComePetHome channel. (Support is received through subscriptions 🙂)

That's all for the story of the employees at MCB Global, who applies active diversification strategies to their own app service development from B2B consulting business.

Usually, when we conduct a case interview, it's quite common to proceed with only one production manager. However, everyone from the CEO to the team leaders of MCB Global participated, which I think made the interview much richer. (They are indeed enthusiastic about VideoStew!)

During the interview, we were able to provide some tips for using VideoStew more efficiently, and on the contrary, we could also hear various opinions about inconvenient functions.

We will definitely introduce concepts like folders or tags to solve the management issues arising from an increase in the number of works created. (Developers, are you watching?)

We will continue to cheer for the successful content marketing of MCB Global!