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Junwoo
2024-09-26 14:12:39

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The Best inVideo AI Alternative for Content Marketers

Hello there! With a plethora of AI-based video editing tools flooding the market these days, have you ever pondered which tool to pick as a content marketer?

In this article, we'll compare and analyze the popular inVideo AI and its powerful alternative, Videostew.

Three Crucial Elements for Content Marketers

First, let's delve into the three key elements content marketers should consider when choosing a video editing tool.

Productivity

For marketers juggling multiple channels while also needing to produce videos, time is gold. Some content is too ambiguous to outsource, and DIY approaches can raise cost concerns.

Therefore, you need a highly productive video editing solution that allows efficient content creation.

Long-term Usability

The initial experience with AI solutions is often novel and magical. However, as a content marketer responsible for your company's voice, you need to look beyond the initial impression.

It's crucial to have an editing interface that can seamlessly integrate our branding and accurately reflect the ideas in your mind.

Beyond the initial excitement, it should be a tool that can continually enhance quality.

Brand Consistency

All content published by our company should adhere to consistent branding. At the same time, it should differentiate itself from other companies.

Using video as a format to convey valuable content requires a unique touch, but it's crucial that all my published content maintains consistency.

Let's now compare inVideo and Videostew from these three perspectives.

Introducing inVideo

< Main Editor of inVideo AI >

inVideo comes in two versions:

  1. inVideostew: A web-based slide-style editing tool. It's similar to Canva but has become a bit heavy lately due to lack of maintenance.
  2. inVideo AI: The latest version, a prompt-based video editing tool. It integrates with paid services like iStock, allowing access to rich resources.

inVideo Review

1-1 Productivity Perspective Advantages

  • Amazingly fast production speed
  • Creates videos suitable for YouTube, Reels, etc., with simple topics
  • Ready to use without complex settings
  • 1-2 Productivity Perspective Disadvantages

  • No particular disadvantages
  • 2-1 Long-term Usability Perspective Advantages

  • Ideal for continuously turning simple ideas into videos
  • 2-2 Long-term Usability Perspective Disadvantages

  • Editing details can only be done through text prompts, which is inconvenient
  • May require several attempts to achieve desired results
  • Editing options are quite limited
  • 3-1 Branding Consistency Perspective Advantages

  • No particular advantages
  • 3-2 Branding Consistency Perspective Disadvantages

  • Videos may feel similar to those of competitors
  • Challenging to highlight brand characteristics
  • Difficulties in Differentiating Content
  • Introducing Videostew

    Videostew is a tool that combines the strengths of AI generation and manual editing. The AI swiftly drafts the initial content, allowing users to fine-tune it through an intuitive interface.

    Videostew Review

    1-1 Advantages from a Productivity Perspective

  • Intuitive editing after AI draft generation
  • No learning curve needed with familiar editing style (PowerPoint style)
  • 1-2 Disadvantages from a Productivity Perspective

  • Not suitable for fully automated mass production (However, an API is provided for using the video editor as a white-label solution)
  • 2-1 Advantages from a Long-term Usability Perspective

  • Well-optimized web service
  • Seamless handling of large files and real-time preview
  • Stable user experience without minor bugs or errors
  • 2-2 Disadvantages from a Long-term Usability Perspective

  • Advanced editing features may be somewhat limited
  • 3-1 Advantages from a Branding Consistency Perspective

  • Ability to create brand templates with high freedom
  • Easy template reuse, advantageous for maintaining consistency
  • Fully customizable design implementation possible
  • 3-2 Disadvantages from a Branding Consistency Perspective

  • Effort needed to create templates that apply our branding based on the default templates provided
  • It takes a bit of time to achieve the desired level of differentiation
  • Comprehensive Comparison: inVideo AI vs Videostew

    inVideo AI

  • Perfect for quickly transforming exceptional content or knowledge into videos
  • Offers a swift text-to-video conversion experience
  • Excellent for initial idea implementation
  • Videostew

  • Ideal for editing and distributing videos across various platforms
  • Capable of realizing the exact planning intentions
  • Advantageous for maintaining brand consistency
  • Suitable for long-term video editing workflows
  • Conclusion

    As a content marketer, you can choose the tool based on your situation and needs.

    If you need quick idea implementation, we recommend inVideo AI. However, if you have a vague output image in mind, Videostew might be more suitable.

    Both services offer a Free trial, so take the opportunity to experience them firsthand and find the SaaS solution that boosts your productivity. Thank you.

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