Junwoo

2024-09-26 14:12:39

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The Ultimate inVideo AI Alternative for Content Marketers

Hello, in this age of AI-powered video editing tools flooding the market, have you ever wondered which tool to choose as a content marketer?

In this post, we will compare and analyze the popular inVideo AI and its powerful alternative, VideoStew.

Three Key Elements Important for Content Marketers

First, let's look at the three key elements to consider when choosing a video editing tool from a content marketer's perspective.

Productivity

For marketers who need to manage various channels while creating videos, time is money. There are some contents that are tricky to outsource and cost issues when doing it DIY.

Therefore, a highly productive video editing solution that allows for efficient content creation is needed.

Long-Term Usability

The first experience with AI solutions is often fascinating and magical. But as content marketers who handle the voice of the company, we need to look beyond that.

It is important to see if it can properly incorporate our branding and if it provides an editing interface that can reflect the ideas in our heads as they are.

Beyond the initial fascination, it should be a tool that can consistently improve quality.

Branding Consistency

All content published by our company should have consistent branding. At the same time, it should be differentiated from other companies.

To use the video format as a vessel to deliver valuable content, it must be distinctly different from others but consistent across all content we publish.

Now, let's compare inVideo and VideoStew from these three perspectives.

Introducing inVideo

< inVideo AI's Main Editor >

inVideo comes in two versions:

inVideoStew: A web-based slide-style editing tool. It feels similar to Canva but has become somewhat sluggish recently due to lack of maintenance.
inVideo AI: The latest version, a prompt-based video editing tool. It integrates with paid services like iStock, offering a wealth of resources.

inVideo Review

1-1 Productivity Perspective Pros

Amazingly fast production speed

Generates videos suitable for YouTube, Reels, etc., even with simple topics

Ready to use without complex settings

1-2 Productivity Perspective Cons

No significant cons

2-1 Long-term Usability Pros

Great for continuously turning simple ideas into videos

2-2 Long-term Usability Cons

Inconvenient as detailed editing is only possible via text prompts

Requires multiple attempts to achieve the desired outcome

Editable elements are quite limited

3-1 Branding Consistency Pros

No significant pros

3-2 Branding Consistency Cons

Videos may feel similar to competitors

Hard to emphasize brand characteristics

Challenging to differentiate content

Introducing VideoStew

Videostew combines the strengths of AI generation and manual editing. The AI quickly drafts a video, and the user can make detailed edits through an intuitive interface.

VideoStew Review

1-1 Productivity Advantages

Intuitive editing after AI draft creation

Familiar editing style with no learning curve (PowerPoint style)

1-2 Productivity Disadvantages

Not suitable for fully automated mass production (However, provides an API to use the video editor as a white-label solution)

2-1 Long-term Usability Advantages

Well-optimized web service

Smooth handling of large files and real-time preview

Stable user experience with no minor bugs or errors

2-2 Long-term Usability Disadvantages

Advanced editing features may be somewhat limited

3-1 Branding Consistency Advantages

High freedom to create brand templates

Easy reuse of templates, favorable for maintaining consistency

Fully customizable design implementation

3-2 Branding Consistency Disadvantages

Effort is required to create branded templates based on the default templates provided

Takes a bit of time to achieve the desired level of differentiation

inVideo AI vs VideoStew Comprehensive Comparison

inVideo AI

Ideal for quickly turning excellent content or knowledge into videos

Provides an experience of quickly converting text to video

Excellent for initial idea realization

VideoStew

Suitable for editing and distributing videos across various platforms

Capable of realizing planning intentions as is

Advantageous for maintaining brand consistency

Suitable for long-term video editing workflow

Conclusion

As a content marketer, you can choose tools based on your situation and needs.

If you need quick idea realization, we recommend inVideo AI. However, if you have a vague output image in your mind, VideoStew would be more suitable.

Both services offer a Free trial, so take them for a spin and find the SaaS solution that will boost your productivity. Thank you.

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🎓 The Ultimate inVideo AI Alternative for Content Marketers Hello, in this age of AI-powered video editing tools flooding the market, have you ever wondered which tool to choose as a content marketer?In this post, we wil...