Inspiration

Snaptime: Taking Informational Short-form Content For The MZ Generation a Notch Higher With Insight

Snaptime is a news platform run by Edaily, specifically for the MZ generation. Once focused mainly on text articles and card news, they have now pivoted towards producing and distributing video content, keeping up with the changing needs of their audience.

Focusing their efforts on the creation of short-form videos, Snaptime has expanded its content supply contracts from Facebook to a soon-to-launch platform, Naver short-form.

We'll delve deep into Snaptime's video content strategy, how they utilize VideoStew, and hear wonderful narratives from you as well.

The Need for a Balance Between Information Dissemination and Entertainment

Presently, Snaptime provides '1-minute summaries' that boil down intricate subjects into watchable nuggets, along with short-form videos termed 'Snap Shorts'.

While they both offer information, differing levels of entertainment are added or subtracted, depending on the platform. For example, formal and informative content fits aptly for the Daum short-form news. It's an approach that inversely correlates with the amusement-centric content seen on platforms like Youtube Shorts and Instagram Reels.

Therefore, Snaptime chiefly focuses its content creation on information delivery and summarizations. Currently, Daum accrues around 10 times the views compared to YouTube. While it hasn't started yet, Snaptime holds high hopes for a similar trend on the soon-to-start Naver short-form platform.

On the flip side, with YouTube being a highly competitive platform, content with lighter and more entertaining elements is primarily served thrice a week.

'1-Minute Summaries' Receiving Positive Responses

Recently, I concocted a video which breaks down complex current affairs into comprehensible lessons by solely drawing on my iPad and incorporating an AI voice. Taking a slightly different approach than the typical news company's short-form videos, it has been well-received.

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A debut attempt, it did entail a fair amount of trial and error. The basic premise was drawing using an iPad, followed by editing to create the content. As I keep crafting more, I'm sure I will find the most efficient way to produce. It would be nice to have some pointers from VideoStew about simplifying this kind of content creation process.

A Short Film Completed in 10-15 minutes

Thanks to VideoStew, creating a typical short-form video has become incredibly fast. I'm fond of starting with a text mode because it comes with automatic AI voice application and cut division. All I have to do is add stock images to draw the piece to its end. In this way, I take about 10-15 minutes to create a short-form video.

The best part about VideoStew is that all the resources needed for video creation are packed into one screen. Finding appropriate resources can be time-consuming. Hence, having a rich stock library along with AI voices, background music, and sound effects all in one place saves a lot of time.

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Make Rewriting Easier by Vocalizing and Visualize

To transform a text article into a video, it needs to be rewritten. The grammar of the text articles doesn't translate directly into video content owing to variations in expressions and overall feel.

The process of finalizing a script takes approximately 5 minutes. First, we need to find an appropriate subject. Then, by vocal reading and summarizing the script, the work can be done in a snap. I usually create scripts of about 450 characters and finalize the work by starting with text mode.

Striving to Throw in Insights Beyond Just Information

While condensing complicated information within 1 minute is a daunting task, my aim is to exceed offering just information and knowledge and provide content incorporating elements of insight.

Though this would preferably require resources like a design team, my goal is to continually yield impressive results while growing as a provider of information brimming with insights.

I'm utilizing VideoStew to a great log a function to easily edit pre-shot videos as well as a wider array of sticker images to offer could come in handy. Having a single place to view and suitably combine diverse elements will potentially aid in creative content creation. Here's hoping for a great partnership!